JoAnna Haugen
Writer · Speaker · Consultant
Better Together
One of the most rewarding things about being an independent consultant and advisor is dipping my toes into a wide variety of projects. I've been fortunate to work with many innovative and passionate clients curious about new approaches and open to adopting new practices that support a more accessible, just, and regenerative future.
My portfolio of work includes one-off projects as well as ongoing services. I've worked with a wide variety of organizations, from international NGOs and governmental bodies to independent entrepreneurs, within the tourism industry and beyond.
Regardless of the circumstances, I am always excited to connect with potential clients aligned with my values and well-positioned to take advantage of my experience and expertise.
Consultation and Advisory Services Include:
Content ideation and editorial advising
Report and document development
Brand storytelling
Customized in-house training and workshops
Trip cohesion and participant pathway development
Marketing and communications audits
Story discovery processes
Event and program content consultation
Developing content management plans and editorial calendars
Brainstorming and "brain picking"
Ideal projects are those that:
Favorite past projects include:
Working with early-stage impact-focused entrepreneurs to clarify and share their brand stories
Helping develop internal ethical marketing guidelines for an international tour operator
Advising on content for a popular travel content creator conference
Creating an ethical marketing style guide for a national DMO
Content ideation and strategy for a new travel publication interested in challenging existing narratives
Past Clients Include:
"JoAnna Haugen is an expert teacher and practitioner of journalism that focuses on more sustainable, equitable, and socially-conscious travel. In her work with the Solutions Journalism Network, she has been nominated to serve as a mentor and lead newsroom-wide trainings that help other journalists integrate rigor, evidence, and limitations into their travel-focused solutions reporting -- a genre she has helped to create. I highly recommend her for any training, and guarantee that she will bring her characteristic professionalism, creativity, and charisma!"
Julia Hotz
Communities Manager, Solutions Journalism Network
"We hired JoAnna to consult on the strategic direction of our editorial content. Her recommendations absolutely blew us away. She spent a lot of time diving into our platform in advance of our call, and she was spot-on with our key pain points while seamlessly identifying some of our major strengths and opportunities. She gave us very specific recommendations that were both realistic and attainable, which is hugely valuable when discussing strategy. JoAnna has an uncanny ability to cut through the noise, see unique angles and challenge others to be and do better. I couldn't recommend her more highly."
Beth Santos
Founder and CEO, Wanderful
"JoAnna was instrumental in helping bring Intrepid’s Ethical Marketing Guidelines to life. She was incredibly methodical and tactical as a consultant, and helped us navigate the complexities of greenwashing and impact-washing. Despite a challenging brief, JoAnna was incredibly flexible and responsive to our needs and delivered beyond expectations. She has helped us be a more open and transparent business and I would absolutely recommend JoAnna for any consultation projects you may have."
Mikey Sadowski
General Manager, Global PR & Communications, Intrepid Travel