Defining Paradise: Why is it All About the Beaches?
BootsnAll
February 4, 2010
When we think of the term “paradise,” the image that usually comes to mind is a tropical climate, lounge chairs on a beach and fruity drinks with little paper umbrellas in them. Marketers have defined the word for us, which diminishes its power. This article looks at how paradise has been pigeon-holed, and how it can be much more powerful than the predefined term implies.
Read the whole story here.